With the continuous improvement of people's living standards, plus every family is the only child, so the consumption of children more generous. Therefore, the potential of children's consumer market is huge. In the children's consumer market, toys are hot spots.
According to Toy Valley, China's children's consumption in the proportion of household consumption continues to increase, the proportion of urban children's consumption in the total household expenditure is higher, urban children per capital consumption of $ 35, temporarily create value Children, is also quietly pulling the entire social form of consumption. Not only that, now, the toy is no longer a child's patent, and as people on the urgent needs of leisure and entertainment, many young people have become the main force to buy toys, China's adult toy consumer groups are rapidly expanding. Reporters interviewed 20 young people, the survey shows that 85% of people said they would buy toys. Therefore, the eyes of ordinary people in the small toy market, but also contains unlimited business opportunities.